Loyalty

What makes a customer loyal to a business? Does a loyalty program help ensure loyal customers? I have been thinking about loyalty lately. One goal of many organizations is to create a loyal following among its customers. There are many … Read More

The Whole Show

Delivering great experiences is kind of like performing a great play. You have actors, sets, and a plot. Traci Lepore did a great job comparing Design and Theater and I recommend you take a look. However, most comparisons of experience design and … Read More

It’s a Kind of Magic

“Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clark Working in technology, we often work to create a kind of magic. Instant global communication, navigation, shopping and entertainment all in the palm of your hand. The product today … Read More

Interaction 11

I recently attended the Interaction 11 Conference organized by the IxDA. This is a great event. Over 600 people came together to share their insights and knowledge about how to design better experiences for people. There are some great reviews of the … Read More

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