Attractive things work better. That is what Don Norman says in his book Emotional Design. This is an idea that I believe and try to incorporate into my work. In school, I was mostly taught to focus on improving efficiency. … Read More
This is part two in a series on learning how to become an experience designer. In part one, I noted that a great designer blends both design and business skills. I provided a list of key business topics and recommended some … Read More
This is part one in a series on learning how to become an experience designer. In this part, I will cover the essential business skills needed for a great experience designer. In part two, I cover the essential design skills needed … Read More
One of the things I love about doing experience design is that you have the opportunity to learn from other fields. One area I have learned from is Architecture. There is a rich history of creating places that enable people … Read More
I have been thinking a lot about content strategy lately. It probably started when I began to notice different approaches that made it hard to coordinate the text that goes into an end-to-end experience. And hard to coordinate the brand, … Read More
A key step in creating any new product or experience is clearly articulating what it will be. All too often, designers receive a list of competitive features based on a existing product or a request to make something just like … Read More
If you are interested in getting involved in Experience Design, one of the best ways is to attend a few conferences. In addition to the regular sessions, the tutorials available are fantastic resources. Through my career, I have been to … Read More
In a field like Experience Design, there are some basic concepts that don’t change. However, there are many things that change very quickly. Fortunately, there are some fantastic people who write and share their insights. I learn something new every … Read More
I often ask people the question ‘Who delivers great experiences?’. Many people respond with large companies; often companies that are on the lists of the 100 most valuable brands or the 100 most social brands. For example, someone might say … Read More
I have heard and seen the question in many places and asked in many ways – can a person’s experiences really be designed? It is a great question. My thought is that we can design places, products, and interaction scripts … Read More