Author Archives: Erling Amundson

The Grand Tetons have seven distinct peaks. They are a rugged, beautiful place. But getting from peak to peak isn’t easy. In a way, you could describe most companies that way – a great place, perhaps, but organized into distinct … Read More

I love my guitar. It feels good, is well balanced, and it sounds great. I happen to have a cedar top Ovation Balladeer. To anyone who knows guitars, it is instantly recognizable as an Ovation. This is interesting, because you … Read More

I think you will agree, as a customer one of the phrases I least like to hear is “There is nothing I can do”. Imagine you are purchasing an expensive product and you need to have it delivered within a … Read More

In earlier posts, I have mentioned some of the skills needed by everyone contributing to great experiences. I mentioned brainstorming as one of those skills. But, what does that really mean? Brainstorming is about generating ideas. The idea is to … Read More

I have been working to improve my photography. While a camera takes great pictures on automatic, this year I would like to be able to take pictures beyond the basics. As I have been learning, I have been observing connections … Read More

I used to coordinate a training program in User Centered Design. We would bring in expert trainers on a range of topics such as Jarod Spool on prototyping, Kate Gomoll on field studies. The first course in the series was on improv by Bob Orvis from … Read More

Part of creating a great experience is anticipating the things people want and need to do. People feel good when things just seem to fall in place. So, why do so many companies not seem to understand it? I got … Read More

Many of us design software products or websites. Sometimes, though, it can be useful to learn from experiences beyond the computer box. A recent trip got me thinking about the ending part of the experience. I have been lucky enough … Read More