In conversations recently, people have been asking me what is social listening. So, I thought I would share a brief definition. Social listening, or social media listening, is finding the public conversations that are being shared in social media so … Read More
Content strategy seems to be one of the big trends in experience design. And for good reason. No matter how well a web page is laid out or how interesting an iPhone app is, the words and pictures will make … Read More
I have been thinking a lot about content strategy lately. It probably started when I began to notice different approaches that made it hard to coordinate the text that goes into an end-to-end experience. And hard to coordinate the brand, … Read More