Social Media Insights can be a great way to understand and engage with your users and customers. Before you can start gathering insights, you need to have a listening strategy in place. Once you have that, you can move on … Read More
To be effective at social media listening, you need to develop a clear strategy. I am happy to report that I have discovered the secret formula for social insights success. It is: SI = 5W * (C+D)+V+A. OK so there … Read More
In conversations recently, people have been asking me what is social listening. So, I thought I would share a brief definition. Social listening, or social media listening, is finding the public conversations that are being shared in social media so … Read More
I believe one of the main points of Experience Design is to meaningfully engage with real people so that we can make the products & services they use, and their experiences, better. I love this quote from Brains on Fire. … Read More